It has become very popular to take packets of seed into the countryside for those who don’t have either the number or variety of birds they want to see into the countryside, use their car as a ‘hide’, put the seed on the ground and wait to see what comes along. It’s surprising how quickly the birds find it and once one is too and fro it attracts the others.
Feldy has been feeding some local farmland with Feldy brand sunflower hearts and after a few days, one or two Goldfinches found them within 6 weeks the numbers had grown to 20+ of this beautiful little Finch.
Low value can mean no value
Our quest to produce an unrivalled range of bespoke foods started with understanding some vital – but often ignored – elements of wild bird nutrition.
In particular, research was important in establishing the normal daily food intake of each wild bird and accurately matching this with its need for protein and energy.
This approach is totally different from the production of many wild bird foods which are simply assembled from low-value raw materials in order to meet a customer price requirement. Established research informs us that the average wild bird will eat approximately 30% of its body weight in food… every day! A Blue Tit, for example, weighs approximately 20 grams but will eat up to 6 or 7 grams per day. It’s critical, therefore, that every gram consumed must count rather than allow the bird to eat low-value foods which fill it up but fall woefully short of the nutrition needed… especially in Winter months.
That’s why FeldyFare Wild Bird Foods have learned from this research to develop products balanced for energy and protein.
Stats above from PFMA. The research was conducted by TNS in January 2017 with a sample of 2,000. PFMA is the principal trade body representing the UK pet food industry.