For far too long, the genuine food values of Fat Balls have been in serious decline as cheaper products are produced therefore meeting a demand for a low price rather than wild bird wellbeing.
In a relatively unregulated industry - one in which wild birds are not deemed 'of commercial interest' - the resulting so called 'value' products have proved unsuitable in sustaining nutrition at critical times.
Feldy Fare was created with the idea of addressing this problem, bringing together industry professionals with a passion for quality and a desire to create a bespoke range of nutritional foods for feeding wild birds.
This unrivalled team combines over 200 years in the farming, animal feed and human food areas. Now, having added a "put our money where our mouths are" attitude to a total commitment to wild bird conservation, we are delighted to introduce our exciting new range of high-quality products.